Are you a flyover state photographer who is feeling uninspired, drained by the market, landscape, and the pressure of wearing 2.1 million hats in your business?
After a decade in the photography industry, we still weren't finding education that catered to the beautiful but unique Midwest market. We're here to change that for you.
Remember that rush when you first took a picture you were proud of or got a paying client?
It's a thrilling feeling, right? We also know that it sometimes gets lost with the burden of running your business, becoming a professional marketer and making a profit.
As a photographer in the Midwest, you have to know your shit.
Settings, ever changing light, neon spring green tones, and serving our clients through alllllllll the situations MATTERS here.
While a rainy day wedding with no cover, freak snow storm or harsh light (maybe all in one day) FEELS like a downfall- look again. Through the fire of learning on the go you've become a hardy Midwestern photographer. You know how to tackle whatever is thrown at you- that's something other markets don't have. We're resourceful, cool under pressure and would totally win a game of photography survivor.
Ok let's get imaginative...close your eyes and think about that dreamy photographer you follow on Instagram. You know... the one who appears constantly booked and always has the COOLEST Iceland images to post.
We know the envy is real.
Instead of lusting after their business what if you took control of you own and let it spur motivation? What if you developed a deep pride in your market, confidence with your clients and how to craft a career that highlights YOUR version of success? It's time to bloom where you were planted.
introducing...
An online course specifically designed with the Midwest photographer in mind - created to give you the tools to market towards the Midwest client, run your business, surge your bottom line, and be confident in the front AND backend of your business - so you can be the successful and confident Midwest business owner you've always dreamed of.
normally $1297
normally 11 payments of $118
Life is busy right now- we get it. This course can be accessed anywhere, anytime. It's completely self-paced meaning you have full control as to how you absorb it's contents. Binge watch in one sitting or watch bit by bit all year round (also heck yes replays are allowed).
We’ve been in the photography industry for a decade and consistently noticed the same thing- the Midwest market is severely underserved and under appreciated. Education geared towards our market is lacking. “Just raise your prices” doesn’t always make sense.
Our clients aren’t typically represented in styled workshops. Instagram envy is real and the beauty of our region often feels skipped over. And most of all? Feeling like you don’t have a community that gets you and your business is tough.
So one day we decided to freaking embrace it. Instead of feeling stuck and longing for a change, we made the Midwest a point of pride and found one heck of an adventure in the midst of it. Our businesses grew into exactly what we had imagined. We found a wonderful Midwest community. And we loved our clients and our jobs more than ever.
raising a child + a thriving business
a decade in the industry
boppin' all over michigan, illinois, and indiana
boutique wedding photographer with an impeccable client experience
love for all things on the water + balanced life schedule
high-volume wedding extraordinaire
10 years in the industry with
almost half as a 6 figure business
Dual market with Chicago and Fort Wayne
30+ vacation days a year + lake life in the summer
We've broken down our processes and strategies into eight, self-paced modules that you can watch slowly or binge-watch in a day.
First we'll educate you about your market, your client, and get your mind right. We'll build your confidence with pricing your services, client interaction + posing and then we will dive deep into websites, copy, and all the nitty gritty of running a business (money talks and taxes included).
You'll leave the course prepared to tackle the Midwest market in all it's glory and define what success means for your life.
Understand that the Midwest client + market are a special force - and use that knowledge to succeed and profit.
Strategies for getting the Midwesterner to invest and be forever loyal clients (aka that positive word of mouth).
Crafting your buyer's persona so you can connect with the Midwest audience.
Learn different communication & booking process methods so you can figure out what works for your business and your client
Discounts, booking rate, pricing guide, and strategies to raise prices
How to learn your cost of doing business so you price yourself correctly and increase that bottom line
Conquer Instagram envy, fight location privilege, and grow confidence so you can take pride in your market
Tactics for dealing with weather, mixed light, and all the crazy environments the Midwest throws at you
Specific strategies for off season so your business is growing all the time, intentional moments of rest included
How to utilize different aspects of social media as tools that drives your needle forward
Create a solid foundation for using hashtags, writing captions and sharing your personality alongside your work
Prioritize a good headspace and boundaries to make sure your life comes first
Discuss the power of human connection and benefits of a strong personal brand
How to create a dynamic, sales driven website
What to avoid when making your website + writing copy
Transform your business by infusing your personality into your words
Ditch the stuffy copy and sound like a human
Utilize the power of templates to streamline communication & improve your client experience
We’re digging into it all. Our most used camera, posing and composition tips so you can refine your craft.
Our favorite approaches for professional etiquette and getting into the wedding industry
Formulas for productivity, backups, money and more
Key elements of running a high or low volume businesses & determining what fits you specifically
Our go-to approaches for outsourcing, intuitive session scheduling and shaping your business around the lifestyle you want
Conquer burnout, time management and a create margin for flexibility
Just because it's a self-paced course doesn't mean you aren't going to be supported. An exclusive Facebook group just for students so you can connect with other Midwest photographers and have us by your side for Q&A sessions, extra training and as your support system while you navigate this new chapter of your business.
This major deal is for a limited time to celebrate opening the doors on the first Midwest photography education course ever and to celebrate you being an establishing student.
normally $1297
normally 11 payments of $118
After a decade in the industry we've seen amazing courses and well...some letdowns. Quality and results were the top of our priority list, so we beta-launched to an intimate group of photographers last year.
I highly recommend Midwest Is Best to everyone I know! I spent many years undervaluing my work, frustrated with not being able to find my personal brand, countless hours of research of how to better my business but always ended up in confusion & wasted so much money.
Megan & Morgan are successful photographers so I knew I could trust their advices. They covered EVERYTHING it takes to manage a business, whether you’re a photographer or not: how to start, how to gain experience, how to sound like a human & get the clients you want, how to even plan a productive day while still being able to spend time with family & friends, etc!
Midwest Is Best gave me the knowledge & the confidence to take my business to a whole ’nother level, helped me establish my business as a LLC, how to actually pay myself, & build better client relationships! It was worth every single penny & every single sweat & tears to get to where I’ve always wanted to be!”
From calculating and understanding the cost of doing business, to streamlining your posing, to understanding social media and branding - this class covers it ALL and covers it well. The community support from the other members of the course was priceless. Thank you Megan and Morgan!!
You feel like the Midwest market is an uphill battle - everyone wants a discount, nobody sees value, and you're just trying to make a living doing what you love.
You're ready to understand (and love) this market that you're in and have strategies to show the Midwest client that you're worth the full price tag.
Whether the goal is to rock a solid part time workload or make six figures a year- it starts with a confident foundation and understanding your market, clients and yourself.
Knowledge is the key to taking intentional steps to see that growth you’ve been craving.
The old adage work smarter not harder? It’s cliche but still rings true. As small business owners it’s easy to feel like your day is filled with endless talks… but are they actually getting you somewhere?
We’re not here to define a version of success for you but instead gather the puzzle pieces to create a full picture of how to run a healthy business. From a great client experience + personal branding to cost of doing business- we cover everything you need to know to launch forward.
I not only learned so much about photography but also the culture in which the region I live in. And how that affects my business, my clients, and overall the way I want to be perceived by individuals.
Beyond all, the knowledge that I gained through each course was incredibly valuable. I think one of the best things about Midwest is for the first time since college, I felt a sense of belonging. That there was a group of people that feel the same way I did and that I just felt that it was so inclusive. The community aspect was so so important.
During the course, I realized how important finding your own community is. And that allowed me to feel like I was a part of something bigger. I am forever thankful for this just for the simple fact of feeling so validated and that everything I was feeling about my work and the industry was okay.
Midwest is Best has boosted my confidence as a photographer and business owner. Morgan and Megan come at you with two different perspectives in the same industry and really help you find your place, your vision in your brand.
The reason I was drawn to their course was because I wanted to learn more than just one aspect of the photography industry and business ownership. They didn’t push niching down but instead recognize the unique market we live in and importance of quality client experience.
They covered everything from determining your cost of doing business, pricing, tracking expenses, working a wedding day and different lighting. I am 1000% more confident with posing my clients to make everyone comfortable to create authentic emotion and interactions.
They share all of their knowledge and their experience from their years in the industry. They aren’t afraid to share their numerous mistakes and what they’ve learned from them. Something Morgan and Megan really drive home is how to balance it all and set boundaries to maintain sanity during the busiest of seasons.
This is a big investment of your time, money, and business so ASK away. We've both invested in education before and have left feeling underwhelmed. We've also left feeling like we're on cloud 9 and can take on the world/our business. We want the latter for you. So ask the questions and make sure this is the most perfect fit possible.
Will I have lifetime access to my classes?
Do I even have time for this? Is it self paced?
I’m new to business. Is that okay?
What if I have questions? Is there support?
Will this course teach me how to use my camera?
Is this only for wedding photographers?
Heck yes, once you’re in you will be able to rewatch as many times as you’d like! Any future course updates are also included.
Will I have lifetime access to my classes?
Do I even have time for this? Is it self paced?
I’m new to business. Is that okay?
What if I have questions? Is there support?
Will this course teach me how to use my camera?
Is this only for wedding photographers?
This is a totally self paced course! Whether you watch it in one day Netflix style or wait until this winter- you do you.
Will I have lifetime access to my classes?
Do I even have time for this? Is it self paced?
I’m new to business. Is that okay?
What if I have questions? Is there support?
Will this course teach me how to use my camera?
Is this only for wedding photographers?
Absolutely! Our course is designed for photographers of all experience, skill levels, and niches.
Will I have lifetime access to my classes?
Do I even have time for this? Is it self paced?
I’m new to business. Is that okay?
What if I have questions? Is there support?
Will this course teach me how to use my camera?
Is this only for wedding photographers?
OF COURSE. We will have an active Facebook group available for questions, free live training, an 8 week weekly check in post course launch (with recordings provided), and to facilitate community for our students!
Will I have lifetime access to my classes?
Do I even have time for this? Is it self paced?
I’m new to business. Is that okay?
What if I have questions? Is there support?
Will this course teach me how to use my camera?
Is this only for wedding photographers?
This program focuses on the business end, along with posing/favorite gear but not technical use of gear. If you need any great recommendations we’re happy to share them!
Will I have lifetime access to my classes?
Do I even have time for this? Is it self paced?
I’m new to business. Is that okay?
What if I have questions? Is there support?
Will this course teach me how to use my camera?
Is this only for wedding photographers?
Absolutely not! While we both come from a wedding background and use examples from our experience this is for any kind photographer.
learn the midwest mindset, values, and how to speak to them
the formula for knowing what to charge and how to talk to inquiries so you can make the sale
keep your head in the game, avoid burnout, and make off-season sustainable for your business
the dreaded beast - foster intentional connection & strategies for creating quality community
the storefront of your business matters- you'll learn lead generation & branding so you look like the pro you are
ditch the "hype girl" or "lover of light" copy and learn how to communicate your value and sound like a human
all the little details - from favorite gear to wedding day etiquette, managing financials to posing clients - this module covers it
determine what type of life you want for you & your business and gain the tools to get yourself there
normally $1297
normally 11 payments of $118